Best premium soft cooler

Brett is a renowned peak performance and FLOW training specialist for elite military operators and professional athletes based in Salt Lake City, UT. He's also an avid outdoorsman, hunter, and survivalist who is very familiar with high-quality outdoor gear and how to use it. In this video, he walks us through the parts, features, & benefits of the WildbearX™ Polar Bear Cooler, and two other high-quality soft coolers, the Hopper® 18, and Hopper® M20 from YETI®. https://www.youtube.com/watch?v=7F8V8XWbP0c